Marketing for hospitality and tourism / (Record no. 10367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03106nam a2200361Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2017 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-31-3295-5 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 647.940988 M34 2017 |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education South Asia, |
| Date of publication, distribution, etc. | 2017. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh, global edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 680 pages: |
| Other physical details | illustrations |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Understanding the Hospitality and Tourism Marketing Process : -- 1. Introduction: Marketing for Hospitality and Tourism -- 2. Service Characteristics of Hospitality and Tourism Marketing -- 3. The Role of Marketing in Strategic Planning -- Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies : -- 4. The Marketing Environment -- 5. Managing Customer Information to Gain Customers Insights -- 6. Consumer Markets and Consumer Buying Behavior -- 7. Organizational Buyer Behavior of Group Market -- 8. Customer Driven Marketing Strategy: Creating Value for Target Customers -- Part III. Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix : -- 9. Designing and Managing Products and Brands: Building Customer Value -- 10. Internal Marketing -- 11. Pricing: Understanding and Capturing Customer Value -- 12. Marketing Channels: Delivering Customer Value -- 13. Engaging Customers and Communicating Customer Value -- 14. Public Relations and Sales Promotion -- 15. Professional Sales -- 16. Direct, Online, Social Media and Mobile -- Part IV. Managing Hospitality and Tourism Marketing : -- 17. Destination Marketing -- 18. Next Year`s Marketing Plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."--Publisher`s website. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Phlip; Bowen, John T.; Makens, James C.; Baloglu, Seyhmus |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 1 |
| Medium | 0 |
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| -- | 1 |
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| 953 ## - | |
| -- | HED6051 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | jpascua |
| -- | 2018-09-03 14:55:35 |
| -- | jpascua |
| Edition | 2018-09-03 14:55:35 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 10439 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR 647.940988 M34 2017 | HED6051 | 06/02/2026 | 12/21/2025 | Books |