Digital advertising : (Record no. 10648)
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| 000 -LEADER | |
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| fixed length control field | 03885nam a2200349Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2017 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138654457 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 659.144 D56 2017 |
| 245 1# - TITLE STATEMENT | |
| Title | Digital advertising : |
| Remainder of title | theory and research / |
| Statement of responsibility, etc. | edited by Shelly Rodgers, Esther Thorson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2017. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 465 pages: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: RESEARCH FOUNDATIONS 1. Revisiting the Interactive Advertising Model after 15 Years: An Analysis of Impact and Implications -- 2. Network Advertising Model -- 3. Trends and Opportunities for Digital Advertising Research: A Content Analysis of Advertising Age, 2000-2015 -- 4. A Systematic Analysis of Interactive Advertising Research through a Paradigm Funnel -- PART II: THEORY BREAKTHROUGHS 5. Digital Advertising Clutter in an Age of Mobile Media -- 6. Using Theory of Interactive Media Effects (TIME) to Analyze Digital Advertising -- 7. Personalization, Perceived Intrusiveness, Irritation, and Avoidance in Digital Advertising -- 8. The Role of Reversal Theory in Digital Advertising -- 9. Advertising (In)attention in the Digital Environment PART III: NEW APPROACHES TO RESEARCH 10. Digital Advertising in a New Age: The Power of (Tele)Presence -- 11. Using Digital Media to Improve Public Health Communication -- 12. Consumers Motivations for Lurking and Posting in Brand Communities on Social Networking Sites -- 13. Assessing the Financial Value of Digital Advertising: An Event Study Approach -- 14. Between an Ad Block and a Hard Place: Advertising Avoidance and the Digital World PART IV: DIGITAL MEDIA RADIATING Voices 15. Who Creates Brand-Related Content, and Why? The Interplay of Consumer Characteristics and Motivations -- 16. Social Media Advertising: Unraveling the Mystery Box -- 17. Digital Advertising and Privacy -- 18. Exploring Player Responses towards In-Game Advertising: The Impact of Interactivity -- 19. New Methods for Measuring Advertising Efficacy -- 20. International Digital Advertising: Lessons from Around the World PART V: EVALUATING DIGITAL Advertising 21. A Review of Internet and Social Network Advertising Formats -- 22. Measuring the Efficiency of Digital Advertising -- 23. Health Advertising in the Digital Age: Future Trends and Challenges PART VI: FUTURE RESEARCH TRENDS AND OPPORTUNITIES 24. The Role of Culture in Electronic Word-of-Mouth Communication -- 25. Immersion in Games Exemplifies Why Digital Media Create Complex Responses to Ads -- 26. The Advent of Virtual Direct Experience (VDE) Research in Video Games: Integrating, Augmenting, and Informing Brand-Communication Strategies in Digital/Interactive Media -- 27. Advertising in Video Games: An Overview and Future Research Considerations -- 28. Easy Loving: Understanding Affect in Social Media -- 29. Considerations for Application of Computational Social Science Research Approaches to Digital Advertising Research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rodgers, Shelly; Thorson, Esther |
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| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
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| Date of treaty signing | 0 |
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| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
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| 953 ## - | |
| -- | HED6065 |
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| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | jpascua |
| -- | 2018-11-17 13:53:02 |
| -- | jpascua |
| Edition | 2018-11-17 13:53:02 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 10725 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR 659.144 D56 2017 | HED6065 | 06/02/2026 | 12/21/2025 | Books |