Ulam bites / (Record no. 10817)

MARC details
000 -LEADER
fixed length control field 02603nam a2200301Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094222.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number text
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bachelor of Science in Business Aministration Major in Financial Management and Marketing Management
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name 2016
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element TH0015
245 1# - TITLE STATEMENT
Title Ulam bites /
Statement of responsibility, etc. Andrea Virginia Mercado, Abegial Retardo, Angelynn Salazar.
240 1# - UNIFORM TITLE
Uniform title FEU-Cavite
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. English :
Name of publisher, distributor, etc. College Library,
250 ## - EDITION STATEMENT
Edition statement Convenience foods; Convenience foods -- Marketing -- Research; Convenience foods -- Marketing; Convenience foods
-- Research
300 ## - PHYSICAL DESCRIPTION
Extent Convenience foods are driven heavily by the trend towards more convenient food preparation and consumption, which is a result of busy lifestlyes and an aging population (http://www.cargillfoods.com, 2016). This need of the consumers on alloting a little of their time to eat, gave researchers the idea to provide consumers an innovative and convenient way to eat Filipios traditional foods without sacrificing its taste and price. Ulam Bites is basically a combination of Filipino dishes like Adobo and rice. The ulam or viand will be placed inside cooked rice, coated with egg and bread crumbs and then shaped into rectangular bite-sized portions which is 5 inches in length, 3 inches in width and 1 inch thick. This represents the culture of the Filipinos by using different Filipino viand (ulam). Its target location is at Silang, Bayan while its target market are residents of Silang, Bayan who prefer to eat on the go. This includes consumers with ages from 10 to 60 years old regardless of their gender and occupation. There are several competirors identified but Ulam bites assures that it has its competitive advantage, like it can be a substitute for a full meal. Also, different promotional strategies will be applied to market the product especially on its first year of operation. The business will also give priority to customer service to gurantee maximum customer satisfaction. Ulam Bites promise not only to sell taste but also convenience. This will help the Philippines to promote the Filipino culture by highlighting the ulam (viand) used.:
Other physical details 1
300 ## - PHYSICAL DESCRIPTION
Extent 1 pages
300 ## - PHYSICAL DESCRIPTION
Accompanying material [OBSOLETE, CAN/MARC] 0
490 ## - SERIES STATEMENT
Series statement Thesis
500 ## - GENERAL NOTE
General note 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Unmediated
600 #4 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name volume
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vii, 97 pages: color illustrations : 28 cm.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name TH 642.5 M533 2016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Institution code [OBSOLETE] jpascua
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Edition 2025-02-17 16:06:31
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Medium 0
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 10892

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