Introduction to mass communication : (Record no. 1113)

MARC details
000 -LEADER
fixed length control field 02143nam a2200373Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2023 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781265226565
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 302.23 B2313 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 1# - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc. Stanley J. Baran.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2023.
250 ## - EDITION STATEMENT
Edition statement Twelfth edition
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings):
Other physical details illustrations
300 ## - PHYSICAL DESCRIPTION
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographic references and index
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Laying the Groundwork -- Media,Media Industries, and Media Audiences -- Strategic Communication Industries -- Mass-Mediated Culture in the Information Age
520 ## - SUMMARY, ETC.
Summary, etc. "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today`s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor`s Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"
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-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and culture
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media literacy
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-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Date of treaty signing 0
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Date of a work 0
Miscellaneous information 0
Medium 1
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944 ## -
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953 ## -
-- HED6697 ; HED6801
953 ## -
-- College Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] aambid
-- 2024-11-15 16:07:03
-- dsolimen
Edition 2024-12-19 13:22:45
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 12954
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 CIR 302.23 B2313 2023 HED6697 06/02/2026 12/21/2025 Books