The four : (Record no. 11537)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02585nam a2200385Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2018 xx 000 0 und dÃ2017, Ã2017, Ã2017, |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780735213678 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 338.761004678 G16f 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Galloway, Scott |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | 1964-|eauthor |
| 245 1# - TITLE STATEMENT | |
| Title | The four : |
| Remainder of title | the hidden DNA of Amazon, Apple, Facebook, and Google / |
| Statement of responsibility, etc. | Scott Galloway. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, New York : |
| Name of publisher, distributor, etc. | Portfolio, Penguin, |
| Date of publication, distribution, etc. | Ã2017, 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 323 pages: |
| Other physical details | illustrations |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 17 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | still image sti|2rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated n|2rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume nc|2rdacarrier. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (pages 275-301) and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that`s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they`re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world`s first trillion-dollar company, can anyone challenge them?In the same irreverent style that has made him one of the world`s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can`t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. |
| 591 ## - | |
| -- | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information services industry. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet industry. |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Google (Firm); Amazon.com (Firm); Apple Computer, Inc.; Facebook (Firm) |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 1 |
| -- | 0 |
| -- | 0 |
| 944 ## - | |
| -- | 1 |
| -- | 1 |
| -- | 0 |
| 953 ## - | |
| -- | HS1662 |
| 953 ## - | |
| -- | High School Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | jderpo |
| -- | 2021-01-21 12:29:19 |
| -- | jderpo |
| Edition | 2021-01-21 12:35:56 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 11640 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Basic Education | FEU - Cavite Basic Education | BED Library | 12/21/2025 | CIR 338.761004678 G16f 2018 | HS1662 | 12/21/2025 | 12/21/2025 | Books |