International marketing / (Record no. 11701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01940nam a2200337Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2023 xx 000 0 und d©©© |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357445129 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.84 C99i 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 1# - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Michael R. Czinkota, Georgetown University, Ilkka A. Ronkainen, Georgetown University, Annie Peng Cui, West Virginia University. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | ©2023. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 604 pages: |
| Other physical details | illustrations |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, IIkka A. |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
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| Date of treaty signing | 0 |
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| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
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| -- | 1 |
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| 953 ## - | |
| -- | HED6423 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | jpascua |
| -- | 2023-07-25 15:22:29 |
| -- | jpascua |
| Edition | 2023-08-16 09:13:19 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 11974 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR CIR 658.84 C99i 2023 | HED6423 | 06/02/2026 | 12/21/2025 | Books |