Tourism and hospitality marketing / (Record no. 12967)

MARC details
000 -LEADER
fixed length control field 01555nam a2200349Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2021 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786210427509
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 338.4791 G22 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gatchalian-Badilla, Maria Criselda G.
245 1# - TITLE STATEMENT
Title Tourism and hospitality marketing /
Statement of responsibility, etc. Maria Criselda G. Gatchalian-Badilla.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila, Philippines :
Name of publisher, distributor, etc. REX Book Store,
Date of publication, distribution, etc. 2021.
250 ## - EDITION STATEMENT
Edition statement Revised edition
300 ## - PHYSICAL DESCRIPTION
Extent xii, 225 pages:
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographic references and index
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
944 ## -
-- FIL
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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-- 0
Date of treaty signing 0
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Date of a work 0
Miscellaneous information 0
Medium 0
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944 ## -
-- 1
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-- 0
953 ## -
-- HED6733
953 ## -
-- College Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] dsolimen
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-- dsolimen
Edition 2024-11-29 16:06:49
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 13091
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 FIL 338.4891 G22 2021 HED6733 06/02/2026 12/21/2025 Books