Teaching public relations : (Record no. 13021)
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| 000 -LEADER | |
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| fixed length control field | 02830nam a2200349Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2025 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032805252 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 659.2071 Sm82 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smudde, Peter M. |
| 245 1# - TITLE STATEMENT | |
| Title | Teaching public relations : |
| Remainder of title | principles and practices for effective learning / |
| Statement of responsibility, etc. | Peter M. Smudde. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; London : |
| Name of publisher, distributor, etc. | Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2025. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 187 pages: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Becoming a PR educator -- Public Relations Education (PRE) in Context -- Approaches for Teaching and Learning Befitting Public Relations Education (PRE) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Study and teaching |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
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| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 1 |
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| 944 ## - | |
| -- | 1 |
| -- | 1 |
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| 953 ## - | |
| -- | HED6639 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | dsolimen |
| -- | 2024-12-16 10:52:06 |
| -- | dsolimen |
| Edition | 2024-12-16 10:52:06 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 13147 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR 659.2071 Sm82 2025 | HED6639 | 06/02/2026 | 12/21/2025 | Books |