Introducing communication research : (Record no. 13043)
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| 000 -LEADER | |
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| fixed length control field | 03175nam a2200361Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2024 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781071886649 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 302.2 T7101 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Treadwell, Donald |
| 245 1# - TITLE STATEMENT | |
| Title | Introducing communication research : |
| Remainder of title | paths of inquiry / |
| Statement of responsibility, etc. | Donald Treadwell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE Publications, Inc, |
| Date of publication, distribution, etc. | 2024. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 317 pages: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | tex |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foumndations: The Ideas that Shape Our Research -- Getting Started: From Inspiration to Implementation -- Ethics: Our Responsibilities as Researchers -- Resources: Reading, Recording and Reviewing Research -- Measurement: Research Using Numbers -- Sampling: Who, What and How Many? -- Statistics: Choosing and Using Quantitative Tools -- Surveys: Putting Numbers on Opinions -- Experiments: Researching Cause and Effects -- Content Analysis I: Quantitative Understandings of Words and Images -- Observation: Qualitative Understanding of Behaviors and Attitudes -- Now What? Reporting and Presenting Research Results |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Welcome to communication research. Probably you are studying communication because you are attracted to its career or practice potential in some form-gamer, blogger, influencer, or public opinion researcher perhaps-or because some aspect of human communication such as interpersonal relationships, group performance, or virtual characters in virtual worlds has you intrigued and wanting to know more. This text introduces the "wanting to know more" side of communication with some emphasis on how research ties into the world of practice or applied communication. Ultimately, research is nothing more than a quest for answers but for both scholarly research and applied communication some answers are better or more dependable than others. In both cases, research must be able to stand up to criticism and questioning if it is to be useful. The generic questions that probe and test for well-planned and implemented research have much in common with the basic questions that journalists ask, and with the questions we should ask of any media content-especially in this era of misinformation and disinformation. Who did it? Why did they do it? When did they do it? Where did they do it? How did they do it? What happened? The answers to the first four questions will generally be self-apparent in research reports. Typically, you will find that scholars or practitioners (who) did the research for pragmatic or theoretical reasons (why). The date (when) and location of the study (where) will also be apparent"--Provided by publisher. |
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| -- | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication research methodology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research methods. |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 1 |
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| -- | 1 |
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| 953 ## - | |
| -- | HED6808 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | dsolimen |
| -- | 2024-12-19 15:24:23 |
| -- | dsolimen |
| Edition | 2024-12-19 15:24:23 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 13171 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR 302.2 T7101 2024 | HED6808 | 06/02/2026 | 12/21/2025 | Books |