Behavioural research for marketing : (Record no. 13081)
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| 000 -LEADER | |
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| fixed length control field | 03258nam a2200373Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2023 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367771331 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 Ad171 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adams, Julian |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | |
| Fuller form of name | (Researcher on marketing)|eauthor |
| 245 1# - TITLE STATEMENT | |
| Title | Behavioural research for marketing : |
| Remainder of title | a practitioner's handbook / |
| Statement of responsibility, etc. | Julian Adams. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 201 pages: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducing Theory -- How Social Influence Creates and Sustains Behaviour -- How Personality Governs Behavioural Tendencies -- How Motiovational Forces Drive Behaviour -- How Judgments Influence Behaviour -- How to Select Theory |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make the choices. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers. By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. The book brings together theories that look at how society is shaped and formed, how this impacts on the individual, along with theories that focus on the mind and behaviour of the individual; these perspectives are equally important in market research but not usually considered within the same text. This book is not limited to theory alone, in each chapter, illustrative examples are used to help demonstrate how theory can be applied to real world market research projects. Additionally, throughout there are helpful suggestions in terms of question content to help operationalise theory. This book will appeal to the university graduates that have recently entered the field of market research and are interested in the theoretical underpinnings of human behaviour, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research and finally those that are users of market research data and want a working knowledge of key theories of human behaviour"--|cProvided by publisher. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Behaviorism (Psychology) |
| General subdivision | Social aspects. |
| 944 ## - | |
| -- | REF |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
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| Date of treaty signing | 0 |
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| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
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| 953 ## - | |
| -- | HED6846 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | dsolimen |
| -- | 2025-01-20 14:22:55 |
| -- | dsolimen |
| Edition | 2025-01-20 14:22:55 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 13209 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | REF 658.8 Ad171 2023 | HED6846 | 06/02/2026 | 12/21/2025 | Books |