Essentials of marketing analytics / (Record no. 13093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03011nam a2200385Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2024 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266931628 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.83 H1274 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. Jr. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | Jr., 1944-|eauthor |
| 245 1# - TITLE STATEMENT | |
| Title | Essentials of marketing analytics / |
| Statement of responsibility, etc. | Joseph F. Hair Jr., Dana E. Harrison, Haya Ajjan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw Hill LLC, |
| Date of publication, distribution, etc. | 2024. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 473 pages: |
| Other physical details | illustrations |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Overview of marketing analytics and data management -- Introduction to analytics and data management -- Data management -- Part 2: Exploring and visualizing data patterns -- Exploratory data analysis using cognitive analytics -- Data visualization -- Part 3: Analytical methods for unsupervised learning -- Cluster analysis -- Market basket analysis -- Part 5: Emerging analytical approaches -- Natural language processing -- Social network analysis -- Fundamentals of digital marketing analysis |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masteriÌ?s level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineoÌ?and we hope, adoptoÌ?the second edition of Essentials of Marketing Analytics"--|cProvided by publisher. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E.; Ajjan, Haya |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
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| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 1 |
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| 953 ## - | |
| -- | HED6859 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | dsolimen |
| -- | 2025-01-22 11:52:57 |
| -- | dsolimen |
| Edition | 2025-01-22 11:54:40 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 13221 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR 658.83 H1274 2024 | HED6859 | 06/02/2026 | 12/21/2025 | Books | |||||
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 01/22/2026 | CARL | 01/22/2026 | 01/22/2026 | Books |