Digital analytics for marketing / (Record no. 13094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03168nam a2200385Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2024 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367456412 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8340285 F399 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Feroz, A. Karim |
| 245 1# - TITLE STATEMENT | |
| Title | Digital analytics for marketing / |
| Statement of responsibility, etc. | A. Karim Feroz, Gohar F. Khan and Marshall Sponder. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; London : |
| Name of publisher, distributor, etc. | Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2024. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 307 pages: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 490 ## - SERIES STATEMENT | |
| Series statement | Mastering business analytics |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to digital marketing and analytics -- Digital marketing KPIs, strategy, ecosystems, governance, and more -- The evolution of digital analytics and the internet -- The growth and relevance of social media in analytics and digital marketing --Data for digital marketing analytics -- Social media analytics for digital marketing -- Actions, hyperlink and mobile analytics in digital marketing -- Advanced AI and algorithms -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Aligning digital marketing with business strategy -- Deriving strategic insights and `digital value` from digital marketing analytics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book`s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor`s manual, test bank, and PowerPoint slides"--|cProvided by publisher. |
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| -- | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khan, Gohar F.; Sponder, Marshall |
| 944 ## - | |
| -- | CIR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 1 |
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| 944 ## - | |
| -- | 1 |
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| 953 ## - | |
| -- | HED6864 |
| 953 ## - | |
| -- | College Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | dsolimen |
| -- | 2025-01-22 15:00:49 |
| -- | dsolimen |
| Edition | 2025-01-22 15:02:05 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 13223 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | CIR 658.8340285 F399 2024 | HED6864 | 06/02/2026 | 12/21/2025 | Books |