Social media marketing / (Record no. 13098)

MARC details
000 -LEADER
fixed length control field 02012nam a2200385Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094251.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2021 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529731989
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.872 T88 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tuten, Tracy L.
245 1# - TITLE STATEMENT
Title Social media marketing /
Statement of responsibility, etc. Tracy L. Tuten.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks :
Name of publisher, distributor, etc. SAGE Publishing,
Date of publication, distribution, etc. 2021.
250 ## - EDITION STATEMENT
Edition statement Fourth edition
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 466pages:
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographic references and index
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Foundations of social media marketing -- Social media marketing strategy and planning -- The foru zones of social media -- Social media data management and measurement -- Social media marketing in practice
520 ## - SUMMARY, ETC.
Summary, etc. "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand`s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones` of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher.
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
944 ## -
-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Date of treaty signing 0
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Date of a work 0
Miscellaneous information 0
Medium 1
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944 ## -
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953 ## -
-- HED6867
953 ## -
-- College Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] dsolimen
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Edition 2025-01-22 16:14:01
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 13226
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025   CIR 658.872 HED6867 06/02/2026 12/21/2025 Books