Management of electronic media / (Record no. 2940)

MARC details
000 -LEADER
fixed length control field 01833nam a2200361Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-495-57137-9-7
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 302.23068 Al13m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Albarran, Alan B.
245 1# - TITLE STATEMENT
Title Management of electronic media /
Statement of responsibility, etc. Alan B. Albarran.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Wadsworth Cengage Learning,
Date of publication, distribution, etc. 2010.
250 ## - EDITION STATEMENT
Edition statement 4th
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 332 p.:
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term Text
337 ## - MEDIA TYPE
Media type term Unmediated
338 ## - CARRIER TYPE
Carrier type term Volume
500 ## - GENERAL NOTE
General note Includes index and glossary
546 ## - LANGUAGE NOTE
Language note English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note xxii, 332 p. : ill. ; 24 cm. Contents: Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
520 ## - SUMMARY, ETC.
Summary, etc. Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telecommunication
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Broadcasting
General subdivision Management
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Date of treaty signing 0
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Date of a work 0
Miscellaneous information 0
Medium 0
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944 ## -
-- 1
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953 ## -
-- HED2196
953 ## -
-- CollLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] rizal
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-- rizal
Edition 2015-04-07 23:18:17
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 2951
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 302.23068 Al13m HED2196 06/02/2026 12/21/2025 Books