MARC details
| 000 -LEADER |
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| fixed length control field |
03480nam a2200373Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260803094045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
251212s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-0-7506-8544-3 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
060.68 R63c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rogers, Tony |
| 245 1# - TITLE STATEMENT |
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| Title |
Conferences and conventions : |
| Remainder of title |
a global industry / |
| Statement of responsibility, etc. |
Tony Rogers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier, |
| Date of publication, distribution, etc. |
2008. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 400 p.: |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
Text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
Volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
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| Language note |
English |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface and Forewords -- CHAPTER 1 A GLOBAL INDUSTRY -- CHAPTER 2 THE STRUCTURE OF THE CONFERENCE -- CHAPTER 3 THE ECONOMICS OF CONFERENCES AND CONVENTIONS -- CHAPTER 4 CONFERENCE INDUSTRY MARKETING ACTIVITY -- CHAPTER 5 CONFERENCE MANAGEMENT -- AN ORGANIZER`S PERSPECTIVE -- CHAPTER 6 CONFERENCE MANAGEMENT -- A VENUE PERSPECTIVE -- CHAPTER 7 A PEOPLE INDUSTRY -- CHAPTER 8 LEADING INDUSTRY ORGANIZATIONS -- CHAPTER 9 TRENDS, ISSUES AND FUTURE Return on -- Case Study Reference -- Appendix A -- List of conference industry trade magazines. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry`s origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information. |
| 591 ## - |
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| -- |
1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Convention facilities |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Congresses and conventions |
| General subdivision |
Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Congresses and conventions |
| General subdivision |
Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Congresses and conventions |
| General subdivision |
Economic aspects |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] |
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| -- |
0 |
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0 |
| Date of treaty signing |
0 |
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1 |
| Date of a work |
0 |
| Miscellaneous information |
2 |
| Medium |
0 |
| -- |
0 |
| -- |
0 |
| 944 ## - |
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1 |
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1 |
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0 |
| 953 ## - |
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HED2507 |
| 953 ## - |
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| -- |
CollLib |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Institution code [OBSOLETE] |
rizal |
| -- |
2015-04-07 23:18:18 |
| -- |
rizal |
| Edition |
2015-04-07 23:18:18 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| MyRDA biblio |
3354 |