Destination marketing : (Record no. 4451)

MARC details
000 -LEADER
fixed length control field 01894nam a2200337Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-7506-8649-5
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 338.47910688 P63d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pike, Steven
245 1# - TITLE STATEMENT
Title Destination marketing :
Remainder of title an integrated marketing communication approach /
Statement of responsibility, etc. Steven Pike.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pike :
Name of publisher, distributor, etc. Amsderdam,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 406 p.:
Other physical details ill.
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term Text
337 ## - MEDIA TYPE
Media type term Unmediated
338 ## - CARRIER TYPE
Carrier type term Volume
500 ## - GENERAL NOTE
General note Includes references and index
546 ## - LANGUAGE NOTE
Language note English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Prologue; Destination marketing; Definitions; Destination marketing organisations; Organisation structure; DMO funding; The role of government; DMO roles; Marketing strategy development; Marketing research; Destination branding; Destination image; Market positioning; Target markets; Marcom; Distribution; PR; Meetings marketing; Disasters and crises; Performance metrics
520 ## - SUMMARY, ETC.
Summary, etc. "Travellers are spoilt by choice of available holiday destinations. In today`s fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism `practitioners` and academics. Written by a former `practitioner`, Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET
591 ## -
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650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Place marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Date of treaty signing 0
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Date of a work 0
Miscellaneous information 2
Medium 0
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944 ## -
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953 ## -
-- HED3933
953 ## -
-- CollLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] rizal
-- 2015-04-07 23:18:23
-- rizal
Edition 2015-04-07 23:18:23
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 4469
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 338.47910688 P63d HED3933 06/02/2026 12/21/2025 Books