Marketing strategy : (Record no. 4725)

MARC details
000 -LEADER
fixed length control field 02284nam a2200385Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-017146-6
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.802 W15m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 1# - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc. Orville C. Walker.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc. 2011.
250 ## - EDITION STATEMENT
Edition statement 7th
300 ## - PHYSICAL DESCRIPTION
Extent xv, 352 p.:
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term Text
337 ## - MEDIA TYPE
Media type term Unmediated
338 ## - CARRIER TYPE
Carrier type term Volume
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies Chapter 2 Corporate Strategy Decisions and Their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Brand Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation and Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Measuring and Delivering Marketing Performance
520 ## - SUMMARY, ETC.
Summary, etc. Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing`s cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P`s of marketing within a broader framework of competitive strategy.
591 ## -
-- 3
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
944 ## -
-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
-- 0
-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 4
Medium 0
-- 0
-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- HED4243
953 ## -
-- ColLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] rizal
-- 2015-04-07 23:18:24
-- rizal
Edition 2015-04-07 23:18:24
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 4744
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 CIR 658.802 W15m HED4243 06/02/2026 12/21/2025 Books