Entrepreneurship: building a business / Kathleen Allen and Earl C. Meyer.

By: Contributor(s): Material type: TextTextPublication details: Columbus, OH, USA : McGraw-Hill Education, 2016.Description: xiv, 635 pages: color illustration; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780021377671
Subject(s): LOC classification:
  • 658.4 Al53e 2016
Contents:
Unit 1: Going into business yourself. What is entrepreneurship? ; Your potential as an entrepreneur ; Recognizing opportunity ; Global opportunities -- Unit 2: Researching and planning your venture. Feasibility and business planning ; Market analysis ; Types of business ownership ; The legal environment ; Site selection and layout planning -- Unit 3: Managing market strategies. The marketing plan ; The price strategy ; The promotion strategy ; The promotion strategy: developing and managing sales -- Unit 4: Managing your business processes. Preparing and planning to manage ; Managing purchasing and inventory ; Production management and distribution ; Managing operations and staffing ; Managing human resources -- Unit 5: Managing the finances of your business. Financing your business ; Accounting and financial reporting ; Financial management -- Unit 6: Growing your business. Risk management ; Making your business grow ; Social and ethical responsibility.
Summary: Glencoe Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized"--publisher
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Item type Current library Call number Status Barcode
Books Books FEU - Cavite Basic Education BED Library CIR 658.4 Al53e 2016 (Browse shelf(Opens below)) Available SH0077

in English

Unit 1: Going into business yourself. What is entrepreneurship? ; Your potential as an entrepreneur ; Recognizing opportunity ; Global opportunities -- Unit 2: Researching and planning your venture. Feasibility and business planning ; Market analysis ; Types of business ownership ; The legal environment ; Site selection and layout planning -- Unit 3: Managing market strategies. The marketing plan ; The price strategy ; The promotion strategy ; The promotion strategy: developing and managing sales -- Unit 4: Managing your business processes. Preparing and planning to manage ; Managing purchasing and inventory ; Production management and distribution ; Managing operations and staffing ; Managing human resources -- Unit 5: Managing the finances of your business. Financing your business ; Accounting and financial reporting ; Financial management -- Unit 6: Growing your business. Risk management ; Making your business grow ; Social and ethical responsibility.

Glencoe Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized"--publisher

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