Marketing management / Dawn Iacobucci.
Material type:
TextPublication details: Boston, MA : Cengage Learning, ©2018.Edition: Fifth editionDescription: xii, 324 pages: color illustrations; 26 cmContent type: - text
- unmediated
- volume
- 978-1-337-27112-7
- 658.8 Ia1m 2018
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | CIR 658.8 Ia1m 2018 (Browse shelf(Opens below)) | Available | HED5997 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| CIR 658.7 R55e c2016 Essentials of supply chain management / | CIR 658.7 Su76 c2016 Supply chain and logistics management / | CIR 658.8 H86m 2017 Marketing for tourism, hospitality & events : a global & digital approach / | CIR 658.8 Ia1m 2018 Marketing management / | CIR 658.8 M34 2015 Marketing for small businesses. | CIR 658.8 P93e 2019 Essentials of marketing management / | CIR 658.8 Sm18 2016 Small business marketing strategies : all-in-one for dummies / |
Includes index
in English
Part I: MARKETING STRATEGY.1. Why Is Marketing Management Important?2. Customer Behavior.3. Segmentation.4. Targeting.5. Positioning.Part II: PRODUCT POSITIONING.6. Products: Goods and Services.7. Brands.8. New Products and Innovation.Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.9. Pricing.10. Channels of Distribution.11. Advertising Messages and Marketing Communication.12. Integrated Marketing Communication and Media Choices.13. Social Media.Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.14. Customer Satisfaction and Customer Relationships.15. Marketing Research Tools.Part V: CAPSTONE.16. Marketing Strategy.17. Marketing Plans.
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