Doing research in the business world / David E. Gray.

By: Material type: TextTextPublication details: London : SAGE Publications Ltd., 2017.Description: xi, 822 pages: illustrations; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-1-4739-3843-4
Subject(s): LOC classification:
  • 658 G79d 2017
Contents:
1. Introduction -- Part A. Principles and Planning for Research -- 2. Theoretical Perspectives and Research Methodologies in Business -- 3. Selecting and Planning Business Research Proposals and Projects -- 4. Business Research Ethics -- 5. Searching, Critically Reviewing and Using the Literature in Business -- Part B. Research Methodology -- 6. Business Research Design: Quantitative Methods -- 7. Business Research Design: Qualitative Methods -- 8. Business Research Design: Mixed Methods -- 9. Sampling Strategies in Business -- 10. Designing Descriptive and Analytical Surveys for Business -- 11. Designing Case Studies for Business -- 12. Designing Evaluations in Business -- 13. Action Research and Change in Business -- Part C. Data Collection Methods -- 14. Questionnaires -- 15. Interviewing -- 16. Non-participant Observation -- 17. Ethnography and Participant Observation -- 18. Focus Groups -- 19. Unobtrusive Measures -- 20. Visual Methods -- 21. Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22. Getting Started with SPSS -- 23. Analysing and Presenting Quantitative Data -- 24. Getting Started with NVivo -- 25. Analysing and Presenting Qualitative Data -- 26. Writing up the Research in a Business Report -- 27. Preparing for Business Presentations and for Vivas
Summary: Designed especially for students and researchers in business and complimeted by an fully interactive ebook that supports students whatever their learning preference, it guidess each step of the research process and demonstrates what it means to conduct quality research in today`s global context.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 658 G79d 2017 (Browse shelf(Opens below)) Available HED6066

Includes bibliographic references and index

in English

1. Introduction -- Part A. Principles and Planning for Research -- 2. Theoretical Perspectives and Research Methodologies in Business -- 3. Selecting and Planning Business Research Proposals and Projects -- 4. Business Research Ethics -- 5. Searching, Critically Reviewing and Using the Literature in Business -- Part B. Research Methodology -- 6. Business Research Design: Quantitative Methods -- 7. Business Research Design: Qualitative Methods -- 8. Business Research Design: Mixed Methods -- 9. Sampling Strategies in Business -- 10. Designing Descriptive and Analytical Surveys for Business -- 11. Designing Case Studies for Business -- 12. Designing Evaluations in Business -- 13. Action Research and Change in Business -- Part C. Data Collection Methods -- 14. Questionnaires -- 15. Interviewing -- 16. Non-participant Observation -- 17. Ethnography and Participant Observation -- 18. Focus Groups -- 19. Unobtrusive Measures -- 20. Visual Methods -- 21. Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22. Getting Started with SPSS -- 23. Analysing and Presenting Quantitative Data -- 24. Getting Started with NVivo -- 25. Analysing and Presenting Qualitative Data -- 26. Writing up the Research in a Business Report -- 27. Preparing for Business Presentations and for Vivas

Designed especially for students and researchers in business and complimeted by an fully interactive ebook that supports students whatever their learning preference, it guidess each step of the research process and demonstrates what it means to conduct quality research in today`s global context.

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