Online compulsive buying behavior : case analysis / Angerica M. Bongaling, Kirssean Dawn T. Ligutom, Angelyn O. Mago, Maria Leila C. Matibag.
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TextSeries: ThesisPublication details: English : College Library,Edition: Online shopping -- Research ; Compulsive shopping -- Research ; Compulsive shopping (Behavior)Description: This study presents findings on consumer behavior among selected college students regarding online compulsive buying behavior. Despite constraints, rapid advancements in technology have clearly influenced the consumer behavior landscape in the Philippines. Consumer`s buying behavior has shifted as a consequence of enhanced access to products and services via digital platforms. An embedded multiple - case design is used in this study. The sampling technique used was purposive sampling. The data was gathered through a virtual interview. Thematic analysis results show that consumers` urges feelings, as well as how individuals cope in instances all have a significant impact on their intention to enagage in compulsive buying. The theoretical applications of this study strengthen the concepts/theory of the relationship between consumers and their buying behavior.: 1; 1 pages; ISBN: - text
- Far Eastern University - Cavite
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