International marketing / Philip R. Cateora.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2009.Description: xxxi, 711 p. ill; 26 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-0-07-127099-1
LOC classification:
  • 658.84 C28i
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 658.84 C28i (Browse shelf(Opens below)) Available HED1789

Includes index and glossary

English

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