Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.
Material type:
TextPublication details: Abingdon, Oxon ; New York, NY : New York, NY : Routledge, Taylor & Francis Group, 2016, ©2015.Description: xxii, 316 pages; 25 cmContent type: - text
- unmediated
- volume
- 9781138837973
- 658.83 V58c 2016
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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FEU - Cavite Higher Education HED Library | CIR 658.83 V58c 2016 (Browse shelf(Opens below)) | Available | HED5768 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| CIR 658.816 N13s 2018 The strategy and tactics of pricing : a guide to growing more profitably / | CIR 658.83 H1274 2024 Essentials of marketing analytics / | CIR 658.83 M3551 2023 Marketing research : a managerial approach / | CIR 658.83 V58c 2016 Creating value with big data analytics : making smarter marketing decisions / | CIR 658.8340285 F399 2024 Digital analytics for marketing / | CIR 658.8340285 St88h 2015 Humanizing big data : marketing at the meeting of data, social science and consumer insight / | CIR 658.8342 C76 2017 Consumer behaviour : applications in marketing / |
Includes bibliographic references and index
in English
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