Farese, Lois creator McGraw-Hill Education (Firm) creator Kimbrell, Grady; Wolosyzk, Carl A. text xx Columbus, Ohio, USA McGraw-Hill Education 2016 monographic und

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xxi, 972 pages: color illustration 29 cm. Unit 1: The world of marketing. Marketing is all around us ; The marketing plan -- Unit 2: Economics. Political and economic analysis ; Global analysis -- Unit 3: Business and society. The free enterprise system ; Legal and ethical issues -- Unit 4: Skills for marketing. Basic math skills ; Communication skills ; Technology for marketing ; Interpersonal skills ; Management skills -- Unit 5: Selling. Selling overview ; Beginning the sales process ; Presenting the product ; Closing the sale ; Using math in sales -- Unit 6: Promotion. Promotional concepts and strategies ; Visual merchandising and display ; Advertising ; Print advertisements -- Unit 7: Distibution. Channels of distribution ; Physical distribution ; Purchasing ; Stock handling and inventory control -- Unit 8: Pricing. Price planning ; Pricing strategies ; Pricing math -- Unit 9: Marketing information management. Marketing research ; Conducting marketing research -- Unit 10: Product and service management. Product planning ; Branding, packaging, and labeling ; Extended product features -- Unit 11: Entrepreneurship and finance. Entrepreneurial concepts ; Risk management ; Developing a business plan ; Financing the business -- Unit 12: Career development. Identifying career opportunities ; Finding and applying for a job -- Career skills handbook -- Math skills handbook -- Glossary -- Index. Lois Farese, Grady Kimrell, and Carl A. Woloszyk; McGraw-Hill Education (Firm) in English Marketing Textbooks Business education Textbooks Business education 658.8 F22m 2016 9780021401109 251212 20260803094212.0