Entrepreneurship: building a business /
Kathleen Allen and Earl C. Meyer.
- Columbus, OH, USA : McGraw-Hill Education, 2016.
- xiv, 635 pages: color illustration 29 cm.
Unit 1: Going into business yourself. What is entrepreneurship? ; Your potential as an entrepreneur ; Recognizing opportunity ; Global opportunities -- Unit 2: Researching and planning your venture. Feasibility and business planning ; Market analysis ; Types of business ownership ; The legal environment ; Site selection and layout planning -- Unit 3: Managing market strategies. The marketing plan ; The price strategy ; The promotion strategy ; The promotion strategy: developing and managing sales -- Unit 4: Managing your business processes. Preparing and planning to manage ; Managing purchasing and inventory ; Production management and distribution ; Managing operations and staffing ; Managing human resources -- Unit 5: Managing the finances of your business. Financing your business ; Accounting and financial reporting ; Financial management -- Unit 6: Growing your business. Risk management ; Making your business grow ; Social and ethical responsibility.
Glencoe Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized"--publisher