01996nam a2200385Ia 4500 20260803094212.0 251212s2016 xx 000 0 und d Marketing theory: a student text / edited by Michael J. Baker and Michael Saren. Baker, Michael J. Baker, Michael J., editor; Saren, Michael, editor London : Sage Publications, 2016. 3rd xix, 520 pages: 23 pages 9781473904019 Marketing Marketing Philosophy Product management Sales promotion CIR 658.8001 B17m c2016 0 0 0 1 0 0 1 0 0 1 1 0 SH0085 in English Senior High School Library Includes references Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate.Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes:New examples and up-to-date literature,Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L),Global contributors introducing different schools of marketing from around the world.With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike. 0 text unmediated volume lcc BK lisuga 2018-02-23 10:53:48 lisuga 2018-02-23 10:54:38 10098 10041 10041 0 0 ddc 0 0 BED BED BED 2025-12-21 CIR 658.8001 B17m c2016 SH0085 2026-06-18 00:00:00 2025-12-21 BK