Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 16th edition; Philippine edition 
 - Singapore :  Pearson Education South Asia Pte. Ltd.,  2016. 
 - 731 pages:   illustration  27 cm. 
<br/><br/>Includes appendices, glossary, and index. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9789814718578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>658.8 K84p c2016