TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary,
TI  - Principles of marketing
SN  - 9789814718578
AV  - 658.8 K84p c2016 
PY  - 2016///
CY  - Singapore
PB  - Pearson Education South Asia Pte. Ltd.
KW  - Marketing
KW  - Management
N1  - Includes appendices, glossary, and index
ER  -