Harris, Phil <br/><br/>
The Penguin dictionary of marketing / 
Phil Harris. 
 - London :  Penguin Books,  2009. 
 - 283 p.: 19.7 cm. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-140-51518-3 
<br/><br/><label>LC Class. No.: </label>658.8003 H23p c2009