Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann. 
 - 7th 
 - Boston, MA :  McGraw-Hill,  2008. 
 - xi, 299 p.:   ill.  24 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>13: 978-007-126363-4 
<br/><br/><label>LC Class. No.: </label>658.802 L52a