TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 13: 978-007-126363-4
AV  - 658.802 L52a 
PY  - 2008///
CY  - Boston, MA
PB  - McGraw-Hill
N1  - Includes index
ER  -