Mazzocchi, Mario <br/><br/>
Statistics for marketing and consumer research / 
Mario Mazzocchi. 
 - Los Angeles, CA :  Sage Pub,  2008. 
 - xviii, 412 p.:   ill.  24 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-1-4129-1122-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods<br/>Consumer--Research--Statistical methods<br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.83028  M45s