TY  - BOOK
AU  - Mazzocchi, Mario
TI  - Statistics for marketing and consumer research
SN  - 978-1-4129-1122-1
AV  - 658.83028  M45s 
PY  - 2008///
CY  - Los Angeles, CA
PB  - Sage Pub
KW  - Marketing research
KW  - Statistical methods
KW  - Consumer
KW  - Research
KW  - Marketing
N1  - Includes bibliographic references and index
ER  -