02302nam a2200241Ia 450000500170000000800410001724500660005810000230012470000220014726000600016930000240022930000110025302000180026465000140028265000200029605000140031654600120033050514010034252002820174333600090202533700150203433800110204920260803094016.0251212s2006    xx            000 0 und d1 aMarketing ethics : bcases and readings /cPatrick E. Murphy.  aMurphy, Patrick E.  aLaczniak, Gene R.  aUpper Saddle River, NJ :bPearson/Prentice Hall,c2006.  axii, 172 p. : ill.:  c23 cm.  a0-13-133088-8  aMarketing  aBusiness ethics  a174.4 M95  aEnglish  aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 1. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein -- 2. Contempt of customer / Seth Godin -- KidNabbing / Melanie Wells -- Dangerous Terrain / John J. Fialka -- First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers sights / Adam Jones -- When does a gift become a bribe / Kirk Davidson -- The Wal-Mart you don`t know: why low prices have a high cost / Charles Fishman -- A matter of trust / Jennifer Gilbert -- 3. Toy wars / Manuel Velasquez -- Toy Wars / Ron Nahser -- Cookie case / Catherine Hart -- Making it up / Raymond F. Keyes -- Krombacher, save nature drink beer / Eva Barcikowski and Johannes Brinkmann -- Ethics of selling violent video games / Trevor Prouty -- Abercrombie & Fitch / Meg Connelly -- Can short skirts sell software / Lori Lepp Corbett -- Wave runners galore / John A. Weber -- A retailer in Brazil / Miriam Jordan -- 4. Koffum Filters / Anu Davgun -- Starbucks Coffee Company : a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones -- Basta Pasta Food Company Inc / John E. Bargetto and Patrick E. Murphy -- Ethics in retailing / Amanda Hilger and Gene R. Laczniak -- Athlete`s foot / Lance Kidder -- Andorra Electronics, Ltd / Raymond Keys  aFor Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.  aText  aUnmediated  aVolume