01567nam a2200337Ia 4500 20260803094215.0 251212s2018 xx 000 0 und d©©© Marketing management / Dawn Iacobucci. Iacobucci, Dawn Boston, MA : Cengage Learning, ©2018. Fifth edition xii, 324 pages: color illustrations 26 cm. Includes index 978-1-337-27112-7 Marketing Management CIR 658.8 Ia1m 2018 0 0 0 1 0 1 0 0 0 1 1 0 HED5997 in English College Library Part I: MARKETING STRATEGY.1. Why Is Marketing Management Important?2. Customer Behavior.3. Segmentation.4. Targeting.5. Positioning.Part II: PRODUCT POSITIONING.6. Products: Goods and Services.7. Brands.8. New Products and Innovation.Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.9. Pricing.10. Channels of Distribution.11. Advertising Messages and Marketing Communication.12. Integrated Marketing Communication and Media Choices.13. Social Media.Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.14. Customer Satisfaction and Customer Relationships.15. Marketing Research Tools.Part V: CAPSTONE.16. Marketing Strategy.17. Marketing Plans. 0 text unmediated volume lcc BK jpascua 2018-07-16 13:43:53 jpascua 2018-07-16 13:43:53 10386 10317 10317 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR 658.8 Ia1m 2018 HED5997 2026-06-02 00:00:00 2025-12-21 BK