Finch, Brian creator text xx London ; Philadelphia Kogan Page 2016 Fifth edition monographic und

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viii, 180 pages: 21 cm "Starting with the premise that there`s only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan -- from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also offers advice on how to present your management skills and experience and how to effectively communicate your strategic vision. The fifth edition includes new information on crowd funding, online retailing, and digital marketing, and producing cash and profit forecasts."--Amazon website. Introduction -- The structure of the plan -- Summary -- The business background -- The market -- Operations -- Management -- The proposal -- The forecast -- Financial information -- Risks -- Legal issues and confidentiality -- Selling your business -- Improve performance with a business plan -- Using business plans for bidding -- Appendices: The confidentiality letter ; Reconciling profit and cash flow ; The cash forecast. Brian Finch. in English Business planning Business writing New business enterprises Planning 658.4012 F49h 2016 978-0-7494-7569-7 251212 20260803094216.0