02519nam a2200337Ia 4500 20260803094220.0 251212s2017 xx 000 0 und d Doing research in the business world / David E. Gray. Gray, David E. London : SAGE Publications Ltd., 2017. xi, 822 pages: illustrations 25 cm Includes bibliographic references and index 978-1-4739-3843-4 Business Research CIR 658 G79d 2017 0 0 0 1 0 1 0 0 0 1 1 0 HED6066 in English College Library 1. Introduction -- Part A. Principles and Planning for Research -- 2. Theoretical Perspectives and Research Methodologies in Business -- 3. Selecting and Planning Business Research Proposals and Projects -- 4. Business Research Ethics -- 5. Searching, Critically Reviewing and Using the Literature in Business -- Part B. Research Methodology -- 6. Business Research Design: Quantitative Methods -- 7. Business Research Design: Qualitative Methods -- 8. Business Research Design: Mixed Methods -- 9. Sampling Strategies in Business -- 10. Designing Descriptive and Analytical Surveys for Business -- 11. Designing Case Studies for Business -- 12. Designing Evaluations in Business -- 13. Action Research and Change in Business -- Part C. Data Collection Methods -- 14. Questionnaires -- 15. Interviewing -- 16. Non-participant Observation -- 17. Ethnography and Participant Observation -- 18. Focus Groups -- 19. Unobtrusive Measures -- 20. Visual Methods -- 21. Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22. Getting Started with SPSS -- 23. Analysing and Presenting Quantitative Data -- 24. Getting Started with NVivo -- 25. Analysing and Presenting Qualitative Data -- 26. Writing up the Research in a Business Report -- 27. Preparing for Business Presentations and for Vivas Designed especially for students and researchers in business and complimeted by an fully interactive ebook that supports students whatever their learning preference, it guidess each step of the research process and demonstrates what it means to conduct quality research in today`s global context. 0 text unmediated volume lcc BK jpascua 2018-11-17 14:29:30 jpascua 2018-11-17 14:29:30 10726 10649 10649 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR 658 G79d 2017 HED6066 2026-06-02 00:00:00 2025-12-21 BK