Gray, David E. creator text xx London SAGE Publications Ltd. 2017 monographic und

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xi, 822 pages: illustrations 25 cm Designed especially for students and researchers in business and complimeted by an fully interactive ebook that supports students whatever their learning preference, it guidess each step of the research process and demonstrates what it means to conduct quality research in today`s global context. 1. Introduction -- Part A. Principles and Planning for Research -- 2. Theoretical Perspectives and Research Methodologies in Business -- 3. Selecting and Planning Business Research Proposals and Projects -- 4. Business Research Ethics -- 5. Searching, Critically Reviewing and Using the Literature in Business -- Part B. Research Methodology -- 6. Business Research Design: Quantitative Methods -- 7. Business Research Design: Qualitative Methods -- 8. Business Research Design: Mixed Methods -- 9. Sampling Strategies in Business -- 10. Designing Descriptive and Analytical Surveys for Business -- 11. Designing Case Studies for Business -- 12. Designing Evaluations in Business -- 13. Action Research and Change in Business -- Part C. Data Collection Methods -- 14. Questionnaires -- 15. Interviewing -- 16. Non-participant Observation -- 17. Ethnography and Participant Observation -- 18. Focus Groups -- 19. Unobtrusive Measures -- 20. Visual Methods -- 21. Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22. Getting Started with SPSS -- 23. Analysing and Presenting Quantitative Data -- 24. Getting Started with NVivo -- 25. Analysing and Presenting Qualitative Data -- 26. Writing up the Research in a Business Report -- 27. Preparing for Business Presentations and for Vivas David E. Gray. Includes bibliographic references and index in English Business Research 658 G79d 2017 978-1-4739-3843-4 251212 20260803094220.0