Consumer behaviour :   applications in marketing / 
Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele. 
 - 3rd edition 
 - Los Angeles, CA :  SAGE Publications,  2017. 
 - xii, 350 pages:   illustrations  24 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/> Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-1-47391-950-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--Psychological aspects<br/>Consumer behavior--Social aspects
<br/><br/><label>LC Class. No.: </label>658.8342 C76 2017