TY  - BOOK
AU  - East, Robert; Singh, Jaywant; Wright, Malcom; Vanhuele, Marc
TI  - Consumer behaviour : : applications in marketing 
SN  - 978-1-47391-950-1
AV  - 658.8342 C76 2017 
PY  - 2017///
CY  - Los Angeles, CA
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social aspects
N1  - Includes bibliographic references and index
N2  - Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment
ER  -