02416nam a2200265Ia 450000500170000000800410001724501460005824000150020410000510021910000090027070000400027970000100031970000260032911000110035526000320036625000970039830015740049530000120206930000060208149000220208750000060210902000090211565000150212460000110213920260803094221.0251212s9999    xx            000 0 und d1 aA Feasibility on study on Rose Milk Shake : bfeel healthy, fell good /cJonh Mello Celeste, Maria Alexander Fuellas, Randele Valerie Sastre.1 aFEU-Cavite  aBachelor of Science In Business Administration  d2013  aVii, 99 pages : color illustrations  a28 cm0 aTH 658.575 C3306 2013  aTH0008  aEnglish :bCollege Library,  aNew products -- Research; New products -- Marketing -- Research; Small enterprisesxResearch  aRose Milk Shake is a food shake products by a proposed business partnership named Rosa Rugosa, to be introduced in Silang market. The creation and innovation of new flavored shake products will be introduced to give satisfaction on the potential customers. Today, most of the consumers have new preferences in selecting products. And based on the surveys that we conducted, almost 80% of the respondents are health conscious one. Rose Milk Shake will be served for customers at reasonable price with thepresence of its fascinating taste and health benefits. The researcher would like also to introduce rose flower not only for medicinal benefits but also as a main ingredient in a refresher product. The researchers are aiming for the fulfillment of customers` physiological needs as the trend in the demand of food and beverage products are increasing. The target market of the business is in the proposed location in Silang area. This will be the location for the launching and operating of the business.The researchers conducted a survey in Silang area to gather essentials information on the preferences, demand and the target market. The survey resulted from 70% who are likely to buy shake products. Respondents also resulted from 77% who are willing and try the proposed Rose Milk shake products. Another thing that the researchers considered is that the proposed business will also add and make a contribution in the business economy as a small business enterprise.                  The firm to be more marketable and saleable, formulating better marketing: b1  a1 pages  d0  aFeasibility study  a0  atext  aUnmediated 4avolume