04138nam a2200313Ia 4500 20260803094222.0 251212s9999 xx 000 0 und d Switch N' Style / Michel Clarenz, Aizel Anne Bilar, Jaspe Wesley Spencer. FEU-Cavite Bachelor of Science in Bussiness Administration 2015 X, 75 pages : color illustrtaions 28 cm. TH 685.3102 C541 2015 TH0013 English : College Library, Shoes -- Design -- Marketing-- Research; Shoes -- Research; Shoes -- Marketing; Shoes -- Design -- Research; Shoes -- Design -- Marketing The researches introduce Switch n` Style shoe products, a shoe innovation to give the community a convenience of having a pair of flat shoes for men and women with different skin designs. Customers will have the power and control to choose different skin desings. Switch n` Stlye seeks to provide different style and variety of flat shoes for men and women as well as the skin designs to bring satisfaction for every customer. People nowadays are looking for the convenience and affordability of having shoes with different skin designs. Price and Quality are important factors for the customer when it comes to buying. Switch n` Stlye will offer an affordable, convenient and fashion statement shoes and skins that will fit the personality of every customer. Switch n` stlye seeks to provide different style and variety of that shoes for men and women as well as the skin designs to bring satisfaction for every product. The target market is confined with Filipinos located in Pala - Pala Dasmarinas Cavite. Switch n` Style will distribute its shoes and skin designs through the store located in Pala - Pala Dasmarinas, Cavite. The proposed business will use Market Penetration Strategy, Market Oriented Strategy and Customer Oriented Strategy. Since Switch n` Style is new to the market , Market Penetration will be used to attract large customers. Switch n` Style will use Market Oriented Strategy to educate the customers abut the benefits, convenience and to build a long term relationship to the customers about the benefits, convenience and to build a long term relationship to the customers. Tarpaulins and flyers will be placed and given out in the target area Switch n` Style. Social Media announcements will also be a tool to attract customers all around Cavite. The pricing strategies of the proposed business are Promotional pricing and Value Based pricing. Value Based Pricing is effective when products are sold based on emotions. Value based pricing is the practice of setting the price of a product or service at its perceived value to the customer. This pricing is based on the benefits it provides to consumers. Value based pricing will help Switch n` Style generate the most profit. It can increase the company`s profits and create customer loyslty. While the promotional strategy will enhance the effectiveness of product sales efforts to attract the customers. It will offer discounts, Buy One Take One, Clearance Sale and Coupons. Switch n` Style is partnership business which consists of three owners. It is owned by the three researchers and controlled by the owners. The owners are liable for any debt that the proposed business will encounter. Employees have the necessary benefit and compensation given to each such as SSS, Phil Health, PAG-IBIG. Interchangeable skin design is new to the market and it is an innovative way of giving customers the satisfaction of having different skin designs in one pair of shoes. Switch n` Style is strategically located in Pala - Pala Dasmarinas Cavite which will be rented by the owners.: 1 1 pages 0 Feasibility study 0 text Unmediated volume lcc td jpascua 2019-02-27 09:48:22 dsolimen 2025-02-17 16:05:58 0 0 0 1 0 0 0 0 0 10885 10809 10809