Bachelor of Science in Accountancy creator 2016 creator TH0059 ; TH0067 creator 73 pages : collor illustrations 28 cm TH 641.877 Ab33 2016 text xx English College Library 9999 Coffee -- Marketing monographic und

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The proposed business is named Le Bon Cafe which means aims to be the leading coffee shop in Silang Town Proper. To be able to achieve the cafe`s vision, distinct strategies should be made. These include promoting gadget-less environment, offering different board, mind, and fun games, reading materials, and delivering excellent customer service. The cafe primarily offers Americano, Espresso, Cappuccino, Latte, Macchiato, Frappes and ice coffees. Complementary products include pastry bars and cake. Silang Town Proper composed of different business that are providers of coffee related beverages and complementary pastries. The researchers identified two direct competitors namely Mucho and Bean Town. In order to achieve competence, one factor that the researchers considered is the place where the business will be located. Opportunately, a vacant space is found where people are passing by and different nearby schools are located. The feasibility study is initiated through distribution of survey questionnaries to various respondents which is mainly composed of selected students in different schools near town. with the favorable results obtained by the researchers, different opportunities are identified in order to give the proposed business competitive advantages. The advent of innovation will pursue by the Cafe management to gain the interest of the people int he town. Furthermore, customer loyalty is attainable through the cafe`s continuous commitment in providing quality products and services. The cafe will hire three competent employees which primarily composed of two baristas, who shall be designed in making beverages, and a cashier, who is assigned to collect payments coming from customers and recieve deliveries from suppliers. As regards to their compensation, the minimum wage will be according to provincial rate. The business is a partnership type. The researchers are the partners that will be financing the business. The cafe is expected to gain its return on investment on the fourth year of business operation after some projected losses in previous years.: 1 1 pages Rachel D. Abecia, Rhema Anne P. Abriz, Annalene C. Bati-on, Lordhana Q. Catsao, Chelsi Ann F. Lutao, Bon Robert Z. Malimban, Mavreen Grace M. Misajon, Yedda Mae B. Nudo, Wilson S. Tong. 0 Unmediated volume text 251212 20260803094222.0