TY  - BOOK
AU  - Feldmann, Derrick
TI  - Social movements for good : : how companies and causes create viral change 
SN  - 978-1-119-13339-1
AV  - 303.484 F33s 2016 
PY  - 2016///
CY  - Hoboken
PB  - Wiley
KW  - Social movements
KW  - Leadership
KW  - Nonprofit organizations
N1  - Includes index; The Movement for Good -- Social Movements -- The Power of the People -- Empathy -- The Why Behind Social Movement Participation -- From Belonging to Owning a Movement -- How People Engage With Movements Today -- Creating a Message to Believe In -- Social Movement Messaging -- Letting My Passion Be Heard Through a Sign -- Social Movement Symbolism -- The Business of Doing Good -- Companies and Social Movements -- Delivering Hope Abroad -- International Social Movements -- The Creative Behind a Social Movement for Good -- Creative Approaches to Social Movements -- Bringing a Social Movement for Good to a College Campus Near You -- College Based Social Movements -- The Power of Peers -- Peer Engagement in Social Movements -- Hashtag -- Hashtag Activism for Social Movements
N2  -   "Social Movements for Good tells the stories behind five of today`s most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement`s success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"--
ER  -