principles and practices Rawlinson, Sarah; Heap, Tim text xx Wolvercote, Oxford Goodfellow Publishers Ltd. ©2017 2017 monographic und

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x, 196 pages: illustrations 25 cm The evolution of spa / Sarah Rawlinson -- The spa industry today / Angela Anthonisz and Isobel Stockdale -- Thermal and mineral springs / Louise Buxton -- Eco-spa : sustainability agenda in the spa industry / Gaurav Chawla -- The wellness industry : from therapy to hedonism / Pascal Mandelartz and Isobel Stockdale -- Principles and practices of spa consumer behaviour / Iride Azara -- Guest service and the guest journey / Angela Anthonisz, Tim Heap and Lorraine Baker -- Spa operations management / Faith Samkange, Amon Simba and Lorraine Baker -- Selling the total spa product / Louise Buxton -- Marketing for the spa industry / Eleni Michopoulou -- Developing an effective human resources strategy / Angela Anthonisz, Tim Heap and Olivia Ramsbottom -- Finance for the spa industry / Tony Loynes and Victoria Rosamond -- Training and development in the spa industry / Sarah Rawlinson -- Strategic management in the spa industry / Tim Heap and Angela Anthonisz -- Future directions / Tim Heap. [edited by] Sarah Rawlinson and Tim Heap. Includes index in English Health resorts Management 613.122068 In82 2017 978-1-910158-70-8 251212 20260803094223.0