Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Eighth, global edition 
 - Harlow, Essex :  Pearson Education Ltd,  ©2018. 
 - 508 pages:   color illustrations  28 cm 
<br/><br/> Includes index 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-1-292-22269-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising
<br/><br/><label>LC Class. No.: </label>659.1 C62i 2018