00763nam a2200253Ia 450000500170000000800470001724501010006410000210016570000180018626000530020425000270025730000370028430000100032150000190033102000220035065000310037265000200040365000160042305000200043954600150045933600090047433700150048333800110049820260803094224.0251212s2018    xx            000 0 und d©©©1 aIntegrated advertising, promotion and marketing communications /cKenneth E. Clow, Donald Baack.  aClow, Kenneth E.  aBaack, Donald  aHarlow, Essex :bPearson Education Ltd,c©2018.  aEighth, global edition  a508 pages: bcolor illustrations  c28 cm  aIncludes index  a978-1-292-22269-1  aCommunication in marketing  aSales promotion  aAdvertising  a659.1 C62i 2018  ain English  atext  aunmediated  avolume