TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion and marketing communications
SN  - 978-1-292-22269-1
AV  - 659.1 C62i 2018 
PY  - 2018///
CY  - Harlow, Essex
PB  - Pearson Education Ltd
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
N1  - Includes index
ER  -