Rosas Bites /
Faye Q. Alvarez, Martin Ezra D. Cabrillan, Joanne Mae M. Labio, Elliahza M. Perlado, Vincent Anthony S. Poblete.
- English : High School Library,
- According to the study conducted by Alexander Robertson (2016) and a survey from Pulse Asia, there is an increase in demand for sweets that are still healthy. These findings and continous growth of businesses that succeed in Tagaytay is a glimpse of opportunity. The proponents have produced and and entered the food industry offering a food that is sweet in nature but are made from flowers having the consumers in Tagaytay City as the initial target market. Autumn Lane is the proponents of sweets made from flowers - Rosas Bites. It is a newly establised enterprise owned and manage by five business partners, namely, Ms. Faye Alvarez, Mr. Martin Cabrillas, Ms. Joanne Labio, Ms. Elliahza Perlado and Mr. Vincent Poblete. The enterprise`s target market are students, teachers, professionals, pasalubong centers and events suppluiers in Tagaytay City, Cavite who love to eat sweets and at the same time want to maintain a healthy lifestyle. Since rivalry among sellers is inevitable, Autumn Lane will be using location, distribution, pricing, promotion, and branding strategy to be able to have a competitive advantage in the market environment . The capital requirement needed for the start of the business is Php 1054, 000. The owners then will invest PHP 21, 000 each. The result of the study showed that upon following the strategies, plans, schedules, and estimated forecast sales, Rosas Bites will be viable and feasible in the market.: 2 1 pages 0
- Feasibility study .