Baran, Stanley J. <br/><br/>
Introduction to mass communication :   media literacy and culture / 
Stanley J. Baran. 
 - Twelfth edition 
 - New York, NY :  McGraw Hill,  2023. 
 - 1 volume (various pagings):   illustrations  27 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/>Laying the Groundwork -- Media,Media Industries, and Media Audiences -- Strategic Communication Industries -- Mass-Mediated Culture in the Information Age 
<br/><br/> "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today`s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor`s Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required" 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9781265226565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy
<br/><br/><label>LC Class. No.: </label>302.23 B2313 2023